Structuring Your Content for Sales

SEPTEMBER 27, 2018  |  10:30 AM - 11:50 AM  |  SUITE A


Content forms the crux of your sales and marketing efforts. However, content management is also a challenge for organizations. Corporates are looking for ways to develop and present content such that it appeals the most--not just to end audience, but also to their direct and indirect sales channels. Maximizing content usage to generate demand, and effective content distribution are some of the core areas that corporates are trying to win at. With the multitude of asset types and mixed sales models (direct and channel) at work, developing personalized content and curating it for all the personas involved is not easy. This session focuses on the best practices of creating, curating and distributing effective content for sales channels and helping them optimize the use of content that is generated.

Join this session to learn: 

  • What are the core content management challenges
  • Creating content that is in tandem with the buyer's journey
  • Coaching the sales channels to use the right content at the right time
  • Tools and strategies that can sales channels optimize the use of content

Session Instructor:



Harbinder Khera, CEO, Mindmatrix
Harbinder Khera has over 20 years of experience in sales enablement and marketing automation software development.As the founder and CEO of Mindmatrix, Harbinder has over 20 years of experience in direct and indirect sales enablement.  


Please sign up to participate in this private session. Confirmations will be sent if space remains available.



Thursday, September 27, 2018

9:00 AM - 5:00 PM

Four Seasons
757 Market Street
San Francisco, CA