The Four Pillars of Sales Readiness: A Model for Always-On Enablement

SEPTEMBER 27, 2018  |  9:00 AM - 10:20 AM  |  SUITE B


Is your field force ready? Is each rep prepared with the skills and knowledge needed for every buyer interaction? How certain are you? The truth is, for many sales enablement leaders, the answer is “I don’t know.”

This uncertainty is why a strong approach to readiness is critical to sales enablement success. But what does great sales readiness look like? And how do you know if your reps are really “ready” to succeed?

Join Brainshark’s Jim Ninivaggi for an introduction and discussion on the Four Pillars of Sales Readiness, and how they can be used as a model for creating an always-ready sales force.

  • Why readiness is the primary function of the best sales enablement teams
  • The definition and goal of the Four Pillars of Sales Readiness
  • Best practices and ideas to support your strategy within each pillar
  • How to leverage technology for better results, including the critical KPIs and metrics to validate that your reps are truly ready

Session Instructor:

Jim Ninivaggi Session.jpg


Jim Ninivaggi, Chief Readiness Officer, Brainshark
Jim is a recognized pioneer and thought-leader in the sales enablement/sales readiness space.  He is a sought-after presenter and author, including regularly contributing to Forbes.


Please sign up to participate in this private session. Confirmations will be sent if space remains available.



Thursday, September 27, 2018

9:00 AM - 5:00 PM

Four Seasons
757 Market Street
San Francisco, CA